I had been thinking about this for a long time...But totally forgot to blog about it.
Why is wrong with SAP Marketing? A lot...
Have you take a look at SAP Ads? Do you know the guys and gals in those ads? Do they even look like Geek or Suits? Who's the guys sitting on the airport on SE80?
My point is...Let's say that SAP launches an Ad promoting Flash Islands...Would you buy it if the Ad shows a regular guy showing some nice Flex app...Or would you buy it if the Ad shows Mr. Thomas Jung doing some geeky coding? I would of course go for the latter. (I know that Flash Islands is not even sold...But I needed a good example).
So, why don't SAP start using SAP Mentors or other Community Members for it's Ads? It would make a lot of sense to me...Demo Jam poster got a great picture of the crowd (I was on the pic) because Demo Jam is oriented to the Community...That's true...But SAP products are oriented to Business...And Business are composed of Geeks and Suits...By showing familiar faces I'm sure they could make more impact.
Most companies do the same mistake...I saw an Ad of Lenovo I think, where a guy who look more suitable for a Lacoste Ad was standing in front of the laptop...Who's that guy? I don't know and I don't care...Put a pic of Why The Lucky Stiff instead of that guy...And hell I'm going to buy myself a new Lenovo...
Remember...Familiar faces make the Ads more likely...Why do you think that Fender or Tama uses know musicians of their Adds? Simple...Because people know them...If Fender or Tama uses my pic in a Ad...They going to bankruptcy...No musician knows me... -;)
Ok...After this line...And because I know my readers...This is not a "Please SAP, put me on an Ad"...This is a "SAP...Open your eyes and start using SDN/BPX people in your Ads!".